From comments replying to specific brands (e.g in response to a comment from ABH Cosmetics, Duo replied ‘can you do my brows for the next video) to ‘work hard not smart babes’, the brand is simply great entertainment.Ĭheck out the video all, we have always said we’re free, fun and ✨effective ✨ at teaching languages. The brand also interacts with other TikTokers using their iconic tone of voice – sarcasm. The on-screen text reads ‘when you use Google Translate instead of actually learning a language’, alongside the caption ‘every time you open Google Translate, I lose a feather.’ It’s absolutely hilarious content. It’s hard to describe Duolingo’s videos without sounding like we’ve lost the plot, but one of their best videos aligns itself with a Taylor Swift-themed trend, in which Duo despairingly slides down a glass door to the tune of Taylor Swift’s ‘Enchanted’ (the lyrics are ‘please don’t be in love with someone else’). Content regularly taps into viral audios or trends on the app and are created and shared in record time, allowing them to gain a significant amount of attention in a short time. One of their highest-ranked videos have 24.2M views and 5.3M likes… and every one features Duo the green owl. Thanks to Duo (and, of course, Zaria), the brand has earned itself 2.9M followers and 54.5M likes on TikTok. #comedy #trend #Duolingo #itsallcomingbacktomenow #40yearsofcelinedion #DuaLipa ♬ original sound – Morgane Watkins Who is Duo? However, more recently and thanks to the brand’s 23-year-old Social Media Coordinator Zaria Parvez, Duo has become the VERY famous face of the comes to the office, Celine Duon comes out to play. Duo has been around for a while, and is no newbie to the world of social media – he’s been appearing on Tumblr in meme-form for quite some time now. Whilst the app is free, there is also the option to upgrade to more premium, paid content.īut the real star of the show is the app’s mascot, Duo the green owl. From vocabulary to grammar, pronunciation to spelling, this easy-to-use app helps thousands of people learn something new every day. What is Duolingo?ĭuolingo is a language-learning app that helps people of all ages to reconnect with languages and learn new and exciting ones. And a handful of brands have completely nailed it and have gained millions of Gen Z fans worldwide – one of these is Duolingo. Some are really into the swing of things and have nailed on their marketing strategies and know just what videos to post at what time.
Some brands are just starting to dip their toes into TikTok, discovering the benefits of using it to market to Gen Z audiences.
Today we’re looking at the language-learning app Duolingo’s mascot, Duo the owl. Welcome to Campaign of the Week, where we explore some of the freshest and most exciting campaigns from the brands that are engaging their Gen Z audience and catching our attention every week.
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